Do you want to learn from other research, data and insight professionals that have made an impact?
Insight Narrator offers free reports based on interviews with experts across our industry.
'Embedding innovation at the heart of insight'
Claire Rainey and the research team, Sky
An interview with Claire Rainey, Gurpinder Sidhu, Pierluigi Catilli and Aji Ghose at Sky on innovation in client-side insight teams.
'Embedding innovation at the heart of insight'
Claire Rainey and the research team, Sky
An interview with Claire Rainey, Gurpinder Sidhu, Pierluigi Catilli and Aji Ghose at Sky on innovation in client-side insight teams.
"Standing out from the Crowd"
Ross Antrobus
Head of Research & Insight at The Football Association
An interview with Ross Antrobus, Head of Research & Insight, The Football Association
"Journey to Provoke & Inspire"
Chris Edwards
Head of Brand Insight at Tesco
An interview with Chris Edwards, Head of Brand Insight at Tesco, on how their team are meeting their vision to provoke and inspire.
"From Providers to Business Advisors"
Alex Alder
Customer Insights Director at Barclays
An interview with Alex Alder, Customer Insights Director at Barclays, on how their team are developing their advisory capabilities.
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'The Silence of the Board'
Dr Anuschka Muller
Head of Performance & Intelligence at West Sussex County Council
An interview with Dr Anuschka Muller, Head of Performance & Intelligence at West Sussex County Council, on how storytelling drastically altered how data is perceived and used.
"The Commercial Need to Engage Business with Information"
Mark Hirst
Engagement Director, Chime Insight & Engagement
An interview with Mark Hirst and Crispin Beale from Chime Insight & Engagement, on the commercial need to engage businesses with information.
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"The Power of Storytelling"
Martin Lee
Branding Specialist, Acacia Avenue
An interview with Martin Lee, co-founder of Acacia Avenue, on the power of storytelling.
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"Bring Out the Flavour"
Lucy Davison
Managing Director, Keen as Mustard
An interview with Lucy Davison, Managing Director of Keen as Mustard, on how to add flavour to your B2B marketing content.
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"Feed your creativity"
Neil Gains
Behavioural Scientist, TapestryWorks
An interview with Neil Gains, founder of TapestryWorks on how to feed your creativity.
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"The art of business communication"
James Wycherley
Director of Customer Analysis, Barclays Bank
An interview with James Wycherley, Director of Customer Analysis at Barclays Bank, on the art of business communication
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"Humanising data"
Matt Baron
Global Insight Consultant, Kantar Worldpanel
An interview with Matt Baron, Global Insight Consultant at Kantar Worldpanel, on humanising data
"The Integrated Approach"
Richard Saunders
Associate Consultant, OxfordSM
An interview with Richard Saunders, ex-Heineken, Reckitt Benkiser and Boots marketer, on the integrated approach to communication
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"How to avoid content cynicism"
Kate Scally
Head of Marketing & Communication, Mail Newspapers, DMG Media
An interview with Kate Scally, Head of Marketing & Communications. Mail Newspapers at DMG Media, on the rise of content cynicism
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"Content as a business enabler"
Andrew Mosely
Director, Metapraxis
An interview with Andrew Mosely, Director, Metapraxis on the use of content as an enabler for business planning
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