MEET THE EXPERTS

 

 

Do you want to learn from other research, data and insight professionals that have made an impact?

Insight Narrator offers free reports based on interviews with experts across our industry.

 

 

LATEST INTERVIEW

 

'Embedding innovation at the heart of insight'

 

Claire Rainey and the research team, Sky

 

An interview with Claire Rainey, Gurpinder Sidhu, Pierluigi Catilli and Aji Ghose at Sky on innovation in client-side insight teams.

 

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PREVIOUS INTERVIEWS

 

'Embedding innovation at the heart of insight'

 

Claire Rainey and the research team, Sky

 

An interview with Claire Rainey, Gurpinder Sidhu, Pierluigi Catilli and Aji Ghose at Sky on innovation in client-side insight teams.

 

DOWNLOAD

Ross Antrobus"Standing out from the Crowd"

 

Ross Antrobus
Head of Research & Insight at The Football Association

 

​An interview with Ross Antrobus, Head of Research & Insight, The Football Association
 

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Chris Edwards"Journey to Provoke & Inspire"

 

Chris Edwards
Head of Brand Insight at Tesco

 

An interview with Chris Edwards, Head of Brand Insight at Tesco, on how their team are meeting their vision to provoke and inspire.
 

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Alex Alder"From Providers to Business Advisors"


Alex Alder
Customer Insights Director at Barclays

An interview with Alex Alder, Customer Insights Director at Barclays, on how their team are developing their advisory capabilities.

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'The Silence of the Board'

 

Dr Anuschka Muller
Head of Performance & Intelligence at West Sussex County Council

 

An interview with Dr Anuschka Muller, Head of Performance & Intelligence at West Sussex County Council, on how storytelling drastically altered how data is perceived and used.

 

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Mark Hirst"The Commercial Need to Engage Business with Information"


Mark Hirst
Engagement Director, Chime Insight & Engagement

An interview with Mark Hirst and Crispin Beale from Chime Insight & Engagement, on the commercial need to engage businesses with information.

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Martin Lee"The Power of Storytelling"

 

Martin Lee
Branding Specialist, Acacia Avenue

 

An interview with Martin Lee, co-founder of Acacia Avenue, on the power of storytelling.

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Lucy Davison"Bring Out the Flavour"

 

Lucy Davison
Managing Director, Keen as Mustard

 

An interview with Lucy Davison, Managing Director of Keen as Mustard, on how to add flavour to your B2B marketing content.

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"Feed your creativity"

 

Neil Gains

Behavioural Scientist, TapestryWorks

 

An interview with Neil Gains, founder of TapestryWorks on how to feed your creativity.

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James Wycherley"The art of business communication"

 

James Wycherley
Director of Customer Analysis, Barclays Bank
    
An interview with James Wycherley, Director of Customer Analysis at Barclays Bank, on the art of business communication

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Matt Baron"Humanising data"

 

Matt Baron
Global Insight Consultant, Kantar Worldpanel

 

An interview with Matt Baron, Global Insight Consultant at Kantar Worldpanel, on humanising data

 
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"The Integrated Approach"


Richard Saunders
Associate Consultant, OxfordSM
 


An interview with Richard Saunders, ex-Heineken, Reckitt Benkiser and Boots marketer, on the integrated approach to communication

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Kate"How to avoid content cynicism"


Kate Scally
Head of Marketing & Communication, Mail Newspapers, DMG Media

An interview with Kate Scally, Head of Marketing & Communications. Mail Newspapers at DMG Media, on the rise of content cynicism

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Andrew"Content as a business enabler"

 

Andrew Mosely
Director, Metapraxis
    
 

An interview with Andrew Mosely, Director, Metapraxis on the use of content as an enabler for business planning

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